Introducing Alfie Whitworth introducing the new factory!

To show off the latest edition to the director’s household and to begin his training to take over from Todd’s excellent dog modelling career, we put puppy Alfie on the case to show you the factory Celtic Sheepskin extended into last week. (In case you aren’t aware, the new factory is to house the manufacturing of our slippers and boots, and the old building remains the location of our warehouse and factory shop.)

So we began in the press office, and Alfie started to practice his “cute look” skilfully showing just how much the environment means to him too by posing next to the recycling paper bin –great PR Alfie, top marks!


The next photo didn’t go to plan, and instead of showing our dedicated Britishness wall he rushed passed into a room yet to be unpacked and pointed to a great big box instead. This is where we start to realise that a puppy’s perspective is not going to show off the best bits of the factory! Oh well, we might as well carry on now, he’s still very, very cute to watch :-)

So with the offices done, next on the agenda is the staff kitchen, and more importantly the cupboard where the tea towels are kept. We think he’s trying to show off his adeptness in the second of these shots, so we can see how well he can do action shots and not just the cute ones! How clever you are Alfie…
Then we went out into the main factory to try and find more fun boxes for Alfie to explore. Plus there was a big door to admire – so big in fact we have had to circle Alfie in the second picture as his brown & white fur becomes lost amongst the builder’s tools!
It was at this stage that Alfie decided enough was enough, and took to discovering that playing with a broom that has a long handle can lead to trouble - the handle fell down just after the shot was taken! Although I’m sure you’ll be pleased to learn that the handle was closer to hitting the photographer than Alfie – he was already off to explore another corner before it landed on the floor!! It started to look like the shoot was all over, because by this point Alfie began to completely ignore the camera, preferring to sniff as much as he can while he had such rare freedom to run around in the factory and go wherever he chose! We couldn’t blame him for trying.

So it took daddy to come along to get Alfie to show off just how cute he can be…

…and it looks like the tour will have to be finished another day; it’s time for bed for this little one now, this modelling work is tough :-)