Thursday 6 May 2010

Celtic Sheepskin –why we don’t just do boots


If you read the “about us” section on our website, you’ll learn all about our history and how Celtic Sheepskin was bought by Nick and Kath Whitworth in 1990 with only a few pairs of boots as stock. Twenty years on, the company is considerably bigger -you need only count the number of boots styles & colours we do to get an idea for their popularity. So when we’ve created such a brilliant following for our Celt Boot, why don’t we just do boots?

We dipped our toe in the water with outerwear and accessories for a few years, but our clothing line didn’t officially begin until 2005, for the fifteen years before this we dedicated our talents to mastering the footwear industry. By 2005 we had started telling stories in our catalogue using images of where and how our boots could be worn, choosing pictures of models wearing our footwear in different settings around Cornwall. To create the right mood we wanted to show the whole scene and not just the models feet. Customers who were shopping for our footwear subsequently started to ask where the clothing came from, and were often frustrated that it wasn’t also available to buy from us. So for the autumn season of 2005 we decided to look into making the clothes ourselves, and we haven’t looked back since!

Producing a clothing line is a whole different ball game to sheepskin footwear, but we have always been keen to ensure the same messages run through the entire collection. There are two key rules we apply 1.that they are made using natural products and 2. they are made to the highest quality.

Our fabulous design team work meticulously, considering the smallest detail from a wooden button to a flattering hemline. As a result the clothing range is expanding in popularity and volume every year, and we have learnt many lessons along the way. We are very proud that the majority of our clothing is made in the UK and Ireland, as we are eager to cut down our carbon footprint and invest in our own nation’s talented work force. We ensure local crafts men and women are paid a fair wage and in return we get fabulous clothing and footwear to offer our customers.

2 comments:

  1. Great, friendly reliable company with GREAT products!!!!!!!
    Gray & Angie Anthony, Rilla Mill, Cornwall.

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  2. Everything from this company exudes class, individuality and best of all for me in Cornwall, it is local - which means it gives me great pleasure to wear my boots as an ambassador for the county too! I have two pairs of boots now and the comments I get and the genuine admiring looks I get when I am out and about in the south east where I am working at the moment are particularly noticable and numerous. I just send them all to the website! Please keep up the good work, and I wish you well and genuinely hope you survive in these fiscally challenging times - you deserve to. Forget Ugg - go 'Celtic' if you want real class!

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