Celtic Sheepskin is getting involved in the HRH Prince Charles “Campaign For Wool”

Prince Charles is championing Campaign For Wool, an initiative launched in January to boost the popularity of natural wool. At the launch Prince Charles explained:
“The sad truth is that around the world farmers are leaving sheep production because the price they get for their wool is below the costs of actually shearing it."
Adding that “the future of the fibre was looking very bleak indeed”

The Campaign For Wool has been rapidly gathering over 130 textile stakeholders from the world of wool including merchants, scourers, spinners, weavers, manufacturers and major retailers and also iconic designers and are currently in the process of planning a Wool Week to take place the week begining 11th October. During the week consumers will have the opportunity to learn about all the different uses of wool including carpets, fashion & insulation at an exciting exhibition. Details are yet to be announced, but if you’d like to learn more about the Campaign For Wool, click here

Exactly how Celtic Sheepskin will get involved is to depend on the schedule of the exhibition, but we were delighted to meet last week with the PR company who are overseeing the campaign. Celtic Sheepskin is best known for our hand-made sheepskin footwear, but the demand for our knitwear is ever increasing with almost 35% of sales in 2009 attributable to clothing. This is an acceptable figure bearing in mind the original purpose of the business, but we’d like to see more people looking to buy natural knitwear as they do our footwear and outerwear, so the initiative couldn’t come at a better time.

We always strive to manufacture close to home, so the local farmers of Britain and Europe and our talented knitters will see the immediate benefit should consumers make a conscious movement to wear natural wool rather than the cheaper synthetic alternatives. After all, the substitutes last only a few months and take far too many years to decompose at the end of their life cycle. As far as we’re concerned, it makes good sense to go natural, and Celtic has always been a great advocate of “the natural choice” so we look forward to seeing where this campaign will take Britain.