Thursday 8 September 2011

Celtic Sheepskin is growing so we drafted in some extra help!

As a result of the company’s continuing growth, Clare Whitworth has been drafted in for two months to assist in various areas of the company using the knowledge she has gained during the first year of her university degree in Business Management. As the daughter of the company Directors (and always willing to offer a helping hand), Clare has worked in different areas of the company over the years including sales, accounts and the warehouse. With a clear understanding of the ethos and workings of Celtic Sheepskin, she has been able to focus on areas which are likely to improve your experience as a customer.

Clare has divided her time between three main tasks;

Website Update

In time for the launch of the new season, Clare has refreshed the website with new content including our Autumn 2011 collection. This involved liaising with different departments to ensure the accuracy of the product images, descriptions and prices and of course choosing the images which show off the pieces at their best!

Clare explains “After a lot of organising, we now have a user-friendly library of images here filed by design number, day of the shoot the pictures were taken and product name and code so they are easier to locate and add to the website.”

Planning Spring and Summer 2012 catalogues

You might be just starting to think about Autumn but along with other retailers, we are already a few seasons ahead and preparation is underway for our Spring and Summer 2012 catalogues, in fact the first photo-shoot has already taken place! This year for the first time we will be creating two catalogues for the Spring/Summer seasons as due to our continuing growth we have even more to offer you, our customers.
Clare has been acting as an extra pair of hands with the multitude of tasks involved in designing the catalogue layouts and working out which products out of the many samples created are going into production. Clare told me “Working closely with Tracy, our Garment Technologist, we have decided exactly which products we are running and when we plan to offer them to you, our customers and this affects how we want the photos to look, whether it’s for cosying up in the depths of winter or layering up to keep out the spring chill.” You might be pleased to know that after a very positive reaction this season, our loungewear collection will be expanded to offer you more layering pieces and light seasonal garments.

Streamlining Factory Systems

Focusing on the production side of Celtic Sheepskin, Clare has helped to set up the content of our factory management system which has been installed to increase efficiency and production within the factory.

Clare explains “We are just starting to test the system from cutting, sewing, and gluing to checking and introducing the new scanners to the workforce. While we expect some inevitable teething problems, once it’s up and running this system should further improve our customer service. The system allows us to keep a closer eye on stock levels therefore avoiding a backlog of orders due to out of stock items so your order should be with you more quickly even during our busiest times! As data is being computerised, each member of staff is accountable for the elements they produce and computerised labelling also reduces the margin for error.”

Clare finished by saying “I feel I have gained valuable experience during my time at Celtic Sheepskin and hope that the elements I have tweaked will make for even more happy customers as the company continues to evolve”.

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