Thursday 17 November 2011

Knitwear everywhere...

We're all beaming with pride at Celtic HQ as we received some brilliant news at the end of last week when we found out that we were one of the top five retailers in the Knitwear category in the Sheerluxe.com Online Shopping Awards! This is wonderful news for us, not least because we were nominated and voted for by you, our customers so thank you for your support. The other four brands that made the grade in our category were Pure, The White Company, Crumpet and Wrap so to be highly commended is a true achievement.
Another reason why we are beaming with pride is that we have been working hard for a good few years now to create a range of gorgeous, stylish and cosy knitwear so to receive such an accolade truly reflects the fruits of our labours.With knitwear being huge news this season (I’m sure you will have noticed the cable knits and oversized jumpers everywhere!) this is arguably the key category to be associated with. Just last week, this pertinent article from the Fashion pages of The Daily Telegraph came to my attention; “Why we are all warming to knitwear” - definitely worth a read if you have a spare five minutes.

In the article, Lisa Armstrong mentions that this winter has seen the rise in stylish and premium-priced knitwear. At Celtic Sheepskin, we like to think that we buck this trend by creating a premium collection of knitwear made from the highest-quality natural yarns without the four figure price tag.

Take our Cashmere Slouchy V Neck for example…
This hugely popular slouchy jumper is made in the EU from 100% cashmere and costs an affordable £215 (that’s over two and a half times less than the price of the featured knit in Lisa’s article - bargain!).

This winter has also seen the rise of patterned knitwear - as Lisa mentions in her piece – and we have also included a few in our current collection;

On the subject of patterns, I love Lisa’s mention of “yummy-mummy friendly cable knits”: I wrote a post a couple of months back about the trend for Cable knits this season (read it here) and I don’t think it will go away any time soon. A Cable knit pattern is a great way to add more interest to a simple jumper and it channels the heritage trend effortlessly...
Fortunately it’s clear that knitwear is going to retain its well-deserved pedestal as a fashion staple for a while yet. So who knows, we might even take the winner’s slot in the Knitwear category next year! Thanks again for your support.

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