Thursday 20 May 2010

The bosses of Celtic Sheepskin; Nick and Kath Whitworth and how they work together

Husband and wife Nick & Kath Whitworth became joint directors of Celtic Sheepskin after taking over the (then) small Cornish business in August 1990. Now with two grown-up children and a thriving business they have come along way in those twenty years. Their success can be attributed to the very clear roles they each hold in the business; Nick takes the lead in sales and distribution while Kath looks after the design and manufacturing side of the company. Their relationship is cleverly balanced with love, understanding and experience of their individual business responsibilities, coming together and discussing all major decisions.

Family business teams aren’t unique, but they are admired. There’s an intrinsic need to balance friendliness and business -the hard nose partner approach simply doesn’t work. Nick and Kath were clever to realise this from the beginning and their smart teamwork has seen the business deliver an average 30% per year organic growth with current annual sales at £6.9 million; quite a leap on from taking over a business in the 90s that had only a few pairs of boots on its books.

Nick and Kath honestly believe in Celtic Sheepskin. They live and breathe it. They do everything in their power to produce items of distinguished quality and to keep to ethical business practices in their control. Living in Cornwall they are privileged to have exceptional beauty on their doorstep and because of this and enjoyment of gardening they’ve been keen to preserve and promote the natural world. They have taken on a great many green initiatives in the company and always use their local Cornish landscape as a backdrop to the catalogue images. Teamwork for the greater good, we think they deserve a medal!

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