Tuesday 14 September 2010

Hidden Gems

Sometimes you can’t see for looking –a phrase often used by the Cornish and perhaps by other counties too. You’ll probably know the phrase “cant see past the end of your nose” a little better, but the first summaries today’s blog more accurately. We often find customers will come into our small factory shop and point out items that they’ve not noticed in the catalogue or on the website, despite looking over the pages countless times. Perhaps if those items were just styled that little bit differently, ie you see them in a different light, then you may think they’re new.

Take for instance our sheepskin scarf. In the Autumn Winter 2010 catalogue we’ve purposely kept the styling minimal so you can clearly what it looks like (and just how gorgeous it is!). But perhaps rather than imagining how you could personally wear it, we instead featured it worn as a shrug, and VOILA, it’s instantly it’s transformed. With sheepskin so very popular this season, are you now tempted…

Then there’s also our Drapey Trench Coat. You may be interested to learn that our Heritage Fit & Flare Coat is flying off the shelves, but the Trench is taking more of a casual walk at the moment. And why? Trenches are big news this autumn/winter, in fact there’s not one magazine that hasn’t featured it among their trends. So why isn’t it flying like the other coat it’s featured with? We can only think it’s because the other is so fantastic that you don’t even give it a second thought. I mean, shot on it’s own, even with the same model it looks absolutely stunning, don’t you think…

And what about our Cross Over Deep V Tank. It made a great feature in the spring summer catalogue worn with just a bikini, but browsing for autumn winter clothing it’s hard to image how you’d use it for the cooler season. Step in model Amelie again, but this time with a long sleeve top underneath and hey presto the top looks fabulous! Do you see what I mean…..?

So I’ll leave you with a few more “transformations”, bringing those items into the spotlight that you may have otherwise over looked. You never know, you may see something you can’t do without ;-)

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