It’s wool week!

Hooray, its’s finally arrived. After my initial blog post on 10th June about how Celtic Sheepskin is supporting Campaign For Wool, the official week, that officially launches the campaign for it’s first official time is finally here! You can click here to read my blog post that explained our enthusiasm for the cause as I don’t think I should repeat myself, rather, we need to move the story on…

Today I’m much more interested in what everyone else has been doing! It was last Friday when we realised just how much support the campaign has accomplished. Before this week, all we had to go on was a website and a list of company names described as “brand supporters”, and the odd publicity on how it’s being backed by John Lewis and Marks & Spencers. Our local newspaper, the Western Morning News published an article ahead of the campaign entitled “Socks, Shawls and Blankets are some of the natural wonders of wool” but we really had no idea what efforts companies other than ourselves were putting to this.

So it was a great surprise when viewing Twitter last Friday to read Hilary Alexandra’s announcement that Selfridges are to have a herd of yellow sheep in their shop on Sunday to launch Wool Week! As we’re based in Cornwall I sadly couldn’t attend, but I was quick to forward the announcement onto my sister for her to show my three-year-old nephew. What a site that was going to be! Selfridges have since kindly posted up a picture on their blog for anyone who couldn’t make it. They made quite a site, don’t you think!

To see Selfridges whole blog click here.

There was a great ovine commotion on Savile Row too. Grass had been laid in the middle of the street with farmyard fencing to hold yet another herd of sheep, although fortunately this time they were not dyed yellow! If only we lived in London…

To read the blog above, click through here.

And if that wasn’t enough, London has also put on a display at Chelsea Harbour for this whole week. I’m sure it makes quite a spectacle, but again for those of us who don’t live in or near the city, you can click through to their website to see the display being made.

Today the Daily Mail have written a great feature on the week with a fun fashion theme in their Femail section. And www.vogue.com ran an article on the official party that launched Wool Week attended by Richard Nicoll, William Tempest, Harold Tillman and many, many more. Ooo, if only we had tickets!

To view the story, click here.

There are of course many companies who have promoted the project, not least ourselves with a new dedicated page on our website explaining all about our support of the scheme and what it means for us. To read this, you can click here. And for those who have signed up to our emails, you were all sent a code to use for free postage and packaging in Monday’s email announcing the start of Wool Week.

Of course the week’s not over yet, and we’re really excited to see what else is yet to happen. Here’s hoping that the impact is colossal and we start to improve the farmer’s wage per sheep by wearing more natural wool!